Political campaign
627,364
Visitors to the persuasion hub
One persuasion hub behind every channel, with a 4:31 average session.
Read the case studyBusiness case study
7.8x return on ad spend in 60 days for a direct-to-consumer fashion brand.
Up from 1.2x, after the Meta account was rebuilt from the catalog up, checked against store order records.
- Paid social
- Ad creative
Confidential direct-to-consumer fashion brand
7.8x
Return on ad spend
From 1.2x to 7.8x return on ad spend in 60 days.
The brief
The client.
- Client
- Confidential direct-to-consumer fashion brand
- Industry
- Fashion, sold online
- Period
- The first 60 days after the rebuild
Where it started
Return on ad spend was 1.2x, from an account built to spend rather than to sell.
The work
What we did.
- 01
Audit
Audited the account, the pixel and the creative, and found the structure was built to spend rather than to sell.
- 02
Rebuilt from the catalog up
Rebuilt the account from the catalog up: dynamic product ads for retargeting, prospecting audiences from first-party purchase data, and one clear offer per campaign.
- 03
Weekly creative tests
Ran a weekly creative test from the first week, with the winning formats scaled and the rest retired.
- 04
Checked against the store
Reported platform revenue against store revenue on the Command Center, so the return was checked against the bank, not the dashboard.
Results
The results.
| Result | Before | After | Change |
|---|---|---|---|
| Return on ad spend | Before1.2x | After7.8x | Change+550% |
How it was measured: Meta Ads Manager and store order records for the first 60 days after the rebuild.
For your business
What we would do for you.
The same playbook, aimed at your market.
- Run paid social on a weekly creative test.
- Rebuild the account from the catalog up, with one clear offer per campaign and real revenue fed back into the platform.
Results
More case studies.
E-commerce
8.0x
Return on ad spend
$3.05M in revenue from $380K of ad spend.
Read the case studyTalk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.