Position One, strategic marketing and consulting

Analytics & tracking

Marketing dashboards: every channel in one live view.

We build a dashboard that combines your advertising, website, calls and sales, so nobody rebuilds the same report each month. It refreshes on a schedule, flags missing data and stays in your name.

What is included.

  • Reporting requirements and clear metric definitions.
  • Connections to advertising, analytics, call, and customer systems.
  • Dashboard layouts with channel and campaign detail.
  • Defined refresh schedules and identification of missing or modeled data.
  • Alerts and a documented process for fixing issues.
  • Team access, a walkthrough, and agreed maintenance or review support.

What to expect

From first call to steady improvement.

Six steps, in this order, every time.

  1. 01

    Define your target audience

    We start with who actually buys from you — location, age, income, interests, intent and past customers — and build audiences that match, so budget isn't spent on people who will never convert.

  2. 02

    Build messaging and creative

    We write the offer and headlines and produce the images and video for each platform, with several versions ready so we can learn which angle wins.

  3. 03

    Set up conversion tracking

    Before a dollar is spent we install and test tracking for calls, forms, bookings and sales, so every result can be traced to the ad, keyword and audience that produced it.

  4. 04

    Launch your campaigns

    Campaigns go live on the channels agreed in your plan, with budgets, schedules and locations set. The first weeks are a learning phase while the platforms gather data.

  5. 05

    Optimize and refine based on data

    We cut audiences, keywords and placements that waste money and move budget toward what brings in leads and sales, based on real tracked results — not guesses.

  6. 06

    Keep testing creative and following trends

    Ads wear out. We keep testing new creative, offers and formats, watch platform changes and seasonal trends, and report what we changed and why.

The Command Center

Live reporting every client gets.

Sample data

Position One Command Center

Sample view · connected to every ad channel and your sales records

Arizona time

Ad spend

$418,300

+8% vs prior period

Conversions

4,912

+11% vs prior period

ROAS

8.4x

+0.3x vs prior period

Cost per conversion

$85.16

-3% vs prior period

Channel mix, share of spend

  • Search38%
  • Social24%
  • Streaming TV16%
  • Mail12%
  • Email and SMS10%

Impression share

87%

Top of page 94%

Brand search

Search

Serving

Spend $41,200

ROAS 12.4x

Non-brand core

Search

Serving

Spend $117,700

ROAS 7.9x

Prospecting video

Streaming TV

Serving

Spend $66,900

ROAS 3.6x

Paid social

Social

Serving

Spend $100,400

ROAS 8.9x

Household match

Mail

In flight

Spend $50,200

ROAS 5.1x

Win-back

Email and SMS

Serving

Spend $41,900

ROAS 16.2x

Sample view with sample figures. Every client's Command Center shows their own live account data.

Results

Client results.

D2C fashion

7.8x

Return on ad spend

From 1.2x to 7.8x return on ad spend in 60 days.

Read the case study
See all results

Every engagement starts with a 30-minute discovery call, then a First Look audit of your accounts, site and tracking.

See your first 90 days

Questions

Questions about dashboards

Can you build a dashboard without managing our ads?

Yes. Dashboard setup can be scoped as a separate project using the sources your team authorizes.

How current is the information?

It depends on each source and connector. The dashboard should show its reporting period and refresh information rather than imply all data is live.

Who owns the dashboard?

Ownership, access, connector subscriptions, and ongoing maintenance are defined in the agreement.

Platforms and tools

Platforms we run every day.

Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.

  • Google Ads
  • Meta Business
  • YouTube
  • Microsoft Advertising
  • Amazon Ads
  • X Ads
  • Reddit Ads
  • Snapchat Ads
  • Facebook
  • Instagram
  • Google Display & Video 360
  • Google Marketing Platform
  • Google Search Console
  • Google Maps
  • Google Business Profile
  • Apple Maps
  • Semrush
  • Ahrefs
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Hotjar
  • Shopify
  • HubSpot
  • Salesforce
  • Webflow
  • WordPress
  • Netflix
  • Hulu
  • YouTube TV
  • Prime Video
  • HBO
  • Max
  • Paramount+
  • Peacock
  • Apple TV+
  • Disney+
  • Roku
  • Tubi
  • Fubo
  • Samsung TV Plus
  • Plex
  • OpenAI
  • Claude
  • Anthropic
  • Grok
  • xAI
  • Adobe
  • Adobe Photoshop
  • Microsoft PowerPoint
  • Canva
  • Microsoft
  • Apple

Platform inclusion does not imply partnership or certification.

Talk with Position One

Schedule a discovery call.

Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.

  • Your goal, and where you are starting from.
  • Which of our services fit, and which do not.
  • The next step, and what we need from you to scope it.
+1 (720) 339-8144admin@positionone.ai6803 E Main Street, Suite 1120, Scottsdale, Arizona 85251. Clients nationwide. We travel to you, or we work remotely.

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