Messaging coalitions and issue advocacy
Marketing for messaging coalitions and issue advocacy.
A coalition has many members, one message and a legislative calendar instead of an election day. We build the hub, the list and the reach that keep every member on message, and we measure message movement and action taken.
Coalition and issue advocacy work runs through our political practice.
What we do
What we do for coalitions and issue campaigns.
Advocacy programs
A program planned around the issue, the legislative calendar and the coalition's goals.
AdvocacyIssue hubs
A website that answers the public's questions on the issue and gives every member one place to send people.
Persuasion hubsList building and action alerts
Email and SMS programs that grow the list and turn it into calls, emails and testimony at the right moment.
SMS and email programsPaid search and social
Search and social around the debate, so the coalition's message shows when the issue is in the news.
Paid search and socialStreaming TV and reach
CTV, OTT and Household Match built to reach the coalition's audience with one count across channels.
Streaming TVDirect mail
Mail to the households and decision makers the coalition needs to reach, matched with the digital flight.
Direct mail
Reporting
What we measure.
Message agreement and recall
Whether the target audience heard the message and can repeat it.
Actions taken
Emails, calls and testimony generated, by campaign phase.
Coalition sign-ons
New members and organizations joining, by source.
Cost per action
What each action taken cost, by channel.
Questions
Questions about marketing for messaging coalitions and issue advocacy.
How do you keep many members on one message?
One hub, one message architecture and one calendar, agreed before launch. Members get approved creative and copy to share instead of making their own.
Can you work on a nonpartisan issue campaign?
Yes. Issue campaigns are built around the policy question and the audiences that decide it, and the plan states the goal and the measure before anything runs.
How do you measure advocacy?
Message movement and action taken: emails, calls and testimony at the moments that matter, with the cost per action by channel.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.