Home and local services
Marketing for home services and local service businesses.
Emergency intent and seasonality decide everything. We run search and Local Services Ads with budgets that follow the season, make sure every call is answered, and put the review request in the customer's hand before the truck leaves.
Clients include Caliber K9, a professional dog training company.
What we do
What we do for home and local service businesses.
Search and Local Services Ads
Campaigns on the searches customers make when they need the job done now, with seasonal budgets.
Google AdsAn after-hours booking agent
A phone agent that answers at 7 p.m., qualifies and books, so the evening call goes to you instead of the competitor.
Custom AICall tracking
Every call logged to its source, with answered and missed separated so nothing hides.
Call trackingReviews after every job
Review requests by text at the moment the customer is happiest, and replies handled for you.
Reputation managementGeofencing the service area
Ads around the neighborhoods you serve and the competitors customers also call.
Geofencing and geotargetingReminders and repeat work
SMS and email for service reminders, seasonal check-ins and the jobs that come back every year.
SMS marketing
Reporting
What we measure.
Booked jobs by source
Every quote and booking attributed to the channel that produced it.
Cost per booked job
Not cost per lead — the number that decides whether the program works.
Calls answered vs. missed
By hour, so the schedule fixes what the data shows.
Reviews and rating
New reviews per job completed, and the rating customers see first.
Questions
Questions about marketing for home and local services.
What is the difference between a lead and a booked job?
A lead is a phone call or form; a booked job is revenue. Lead aggregators sell you leads. We build and run the system that produces booked jobs, and we report on those.
How do you handle seasonal demand?
Budgets move with the season: heavier when customers are searching, lighter when they are not, with the slow months used for reviews, reminders and repeat work.
Can you answer the phone when my crew is on a job?
Yes. An after-hours and on-the-job agent qualifies the caller and books the appointment, and everything it took is logged with the source.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.