Restaurants and franchises
Marketing for restaurants and franchise locations.
Guests decide on a map, a photo and a review before they ever read the menu. We run the profiles, the local ads and the franchise structure that fill tables and keep every location on brand.
Clients include Dairy Queen franchise locations.
What we do
What we do for restaurants and franchise locations.
Profiles and reviews for every location
An accurate Business Profile, current photos and review replies for each address, so the map listing earns the visit.
Reputation managementLocal search ads
Campaigns on the searches hungry people make, tracked to calls, direction requests and orders.
Google AdsShort-form video from the kitchen
Social content shot in your restaurant that sells the food, not the idea of food.
Organic socialRegulars, by text and email
Offers for slow nights and reminders for lapsed regulars, measured on covers.
SMS marketingGeofencing around events and hotels
Ads served to the neighborhoods, offices and hotels that actually visit, timed to dayparts.
Geofencing and geotargetingFranchise templates that hold
One brand, with ad templates and account structures every location can run without stepping on each other.
Brand identity
Reporting
What we measure.
Covers and orders by source
Reservations, calls and orders attributed to the channel that produced them.
Cost per cover
Ad spend divided by tracked visits, by location and daypart.
Reviews and rating
New reviews and average rating per location, month over month.
Location rollup
One report the franchisor can read across every market.
Questions
Questions about marketing for restaurants and franchises.
Do you work with single locations or only franchises?
Both. A single restaurant gets the profiles, ads and content that fill tables. A franchise system gets the same, plus the account structure and templates that keep a hundred locations consistent.
How do you measure results for a restaurant?
Tracked calls, direction requests, reservations and orders — the actions that end with someone at a table. Impressions alone tell you nothing about a Friday night.
Can you produce the food photography and video?
Yes. We shoot in your restaurant and cut the material for social, listings and ads in every size the channels need.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.