Home goods retail
8.6x
Return on ad spend
$1.2M in revenue from a $140K Google Shopping program.
Read the case studyLuxury kitchen and home design
Marketing for luxury kitchen, cabinet and home design.
A custom kitchen is a long decision, and it starts with trust in your portfolio, your reviews and your showroom. We build the site, content and ads that bring homeowners, designers and builders to a first consultation, and track each one from the first click to the signed project.
Clients include Lisbon & Dover and Dfine Cabinetry.
Clients
Kitchen and cabinet clients we have worked with.
- Lisbon & DoverLuxury custom kitchen design
- Dfine CabinetryLuxury cabinet and kitchen design
What we do
What we do for kitchen, cabinet and home design studios.
A portfolio built to sell the next project
Project pages with photography, materials, the brief and the result, organized by style and room so buyers find work like theirs.
Website design & developmentSearch that finds projects, not browsers
Pages and ads for the searches that start projects, from custom kitchen design to built-in cabinetry, limited to the areas you serve.
SEO & search advertisingSocial and streaming TV that show the work
Project reveals and short videos on Instagram, Facebook and streaming TV, shown in the areas you serve.
Social media marketingConsultations that reach the right person
Forms that ask about the room, budget range and timeline, routed to your team with the source attached.
CRM setupFollow-up through a long decision
Email that keeps your studio in front of a buyer between the first visit and the signed contract.
Email marketingA profile that matches the work
Business Profile photos, services and reviews that look like the projects you want more of.
Review management
Reporting
What we measure.
Consultation requests
By source, with the room, budget range and timeline the buyer entered.
Showroom appointments
Booked visits by source, from the first click to the appointment.
Signed projects
Contracts and project value by source, checked against your CRM.
Cost per qualified consultation
Ad spend divided by consultations that fit your minimum project size.
A result in home goods retail.
Questions
Questions about marketing for luxury kitchen and home design.
Our projects take months to close. How do you measure the marketing?
We follow each consultation request from its first click to a signed project in your CRM, so reports show signed projects and their value by source, even when the contract comes months after the first visit.
Can you reach designers and builders, not only homeowners?
Yes. Designers and builders get their own page, message and contact path, and we run them as a separate audience with separate reporting.
Will our project photography work for ads?
Usually, yes. Finished project photography is often the best material a studio has. We plan what else to capture, such as short reveal videos and detail shots, so each platform gets the sizes and formats it needs.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.