PACs and independent expenditure committees
Marketing for PACs and independent expenditure committees.
Committees advertise under different rules from candidates: disclaimers and funding disclosures on every ad, verification before launch, and reporting that has to stand up to filing. We build committee programs with that structure from day one.
Committee and independent expenditure work runs through our political practice, alongside candidate and ballot measure campaigns.
What we do
What we do for PACs and committees.
Committee programs
A program planned around the committee's goals, the race calendar and the rules that apply to its ads.
Committee programsPaid search and social
Search and social built for committee advertising, with disclaimers and verification handled before launch.
Paid search and socialStreaming TV
CTV and OTT plans you can read before you approve them, with placements checked against political acceptance each cycle.
Streaming TVPersuasion hubs
Issue and candidate hub sites that answer the questions the committee's audience is asking.
Persuasion hubsDirect mail matched to digital
Mail and digital timed to one flight, so the same households get the same message everywhere.
Direct mailResearch and scorecards
District research, candidate scorecards and win-number math before the plan is written.
Research and reports
Reporting
What we measure.
Share of voice
The committee's presence in the race, by channel and week.
Message movement
Shifts in the committee's message among its target universe.
Cost per persuasion
What each moved voter cost, by channel.
Compliance record
Every placement with its disclaimer, verification and source logged for filing.
Questions
Questions about marketing for pacs and independent expenditure committees.
How do you handle disclaimers and funding disclosures?
Every creative and placement carries the disclaimer the committee's ads require, and verification is completed before anything launches. We are not lawyers, so the committee's counsel has the final word.
Can you work alongside the candidate's campaign?
Committee advertising is planned and reported separately, as the rules require, and we keep the two programs' creative and data apart by design.
What does committee work cost?
Committee work is quoted against the race, the universe and the calendar, in writing, after the discovery call.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.