Home goods retail
8.6x
Return on ad spend
$1.2M in revenue from a $140K Google Shopping program.
Read the case studyRetail and consumer goods
Marketing for retail and consumer goods brands.
Retail marketing has to move product online and in the store at the same time. We clean the product feed, run Shopping and social against real purchase data, and match mail, streaming TV and social to the households near each store.
Clients include Urban Electrica, Wash Me Plz, Amavi Amor and PHAT Rides.
Clients
Retail and consumer goods clients we have worked with.
- Urban ElectricaE-commerce and retail
- Wash Me PlzE-commerce and retail
- Amavi AmorDesigner clothing e-commerce brand
- PHAT RidesE-commerce and retail
What we do
What we do for retail and consumer goods brands.
Shopping campaigns on a clean feed
Product feed cleanup and Shopping campaigns structured by margin, so the right products show at the right price.
Google AdsPaid social with ongoing creative testing
Dynamic product ads and new creative tested against real orders, so the platforms optimize toward sales.
Paid socialPurchase tracking that reaches the platforms
Server-side events that connect real orders back to the ad platforms, checked against your store records.
Conversion trackingHousehold reach around each store
One audience matched across mail, streaming TV and social for the trade area of every location.
Media buyingEmail and SMS by store and category
Flows for browses, carts and repeat buyers, segmented the way your catalog actually sells.
Email marketingCreative in every size
Product photography and ad variants in every size and format each channel needs.
Brand identity
Reporting
What we measure.
Return on ad spend
Checked against store order records, not just the platform dashboard.
Cost per purchase
By channel, product category and campaign.
In-store visits
Foot traffic attributed to mail, streaming TV and social around each location.
New vs. returning customers
So growth is not just the same buyers paying again.
Results from retail and consumer goods.
Questions
Questions about marketing for retail and consumer goods.
How do you keep online ads from cannibalizing store sales?
We separate the campaigns and the measurement: Shopping and social for online orders, Household Match for the trade area around each store, and foot-traffic attribution so you can see what each channel actually did.
Can you attribute in-store sales to advertising?
Partly, and honestly. Matched purchases, QR codes and foot-traffic studies give real signal. We tell you what each method can and cannot prove before you spend on it.
What does the product feed work involve?
Titles, categories, availability, pricing and images, checked against your catalog. A clean feed is the difference between Shopping campaigns that learn and ones that guess.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- Dental and healthcare
- B2B software and technology
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.