Non-profits and public agencies
Marketing for non-profits and public agencies.
Donors and residents respond to a clear ask and a fast page. We build the campaigns and the tools that raise money, recruit volunteers and fill programs, and we report cost per dollar raised, cost per volunteer and registrations per program.
Clients include South Suburban Parks & Recreation, a parks and recreation district.
What we do
What we do for non-profits and public agencies.
Donation pages that convert
A giving page that finishes in one step, tested against the version your organization runs now.
Landing pages and CROAd Grants managed properly
Google Ad Grants used to the full allowance, with the structure and tracking the program requires.
Google AdsCalendars around giving days
Email and SMS planned against Giving Tuesday, year-end and your own campaign dates.
Email marketingMail matched to digital
Direct mail to the households most likely to give, matched with the digital flight so both reinforce.
Direct mailRegistration and program tools
Event, volunteer and program registration that works on a phone, with the data captured cleanly.
Website designReporting the board can read
Donations, volunteers and registrations per program, in one dashboard.
Dashboards
Reporting
What we measure.
Donations by appeal
Per campaign and per channel, read from your records.
Cost per dollar raised
What each appeal cost against what it brought in.
Volunteers recruited
Sign-ups per program and per source.
Program registrations
Enrollment and attendance per program, by channel.
Questions
Questions about marketing for non-profits and public agencies.
Can you work with grant-funded budgets?
Yes, including Google Ad Grants. Grant budgets come with measurement requirements, and we build the tracking so the money is defensible to the funder.
How do you measure a non-profit's marketing?
Cost per dollar raised, cost per volunteer and registrations per program — mission outcomes, not impressions.
Do you work with public agencies?
Yes. Districts and agencies get accurate program information, registration tools and reporting on what each program or appeal produced.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.