D2C fashion
7.8x
Return on ad spend
From 1.2x to 7.8x return on ad spend in 60 days.
Read the case studyE-bikes and e-commerce
Marketing for e-bike brands and online stores.
An e-bike is a considered purchase. Buyers compare motors, range and price, watch reviews, and some want a test ride first. We connect your product feed, ads, site and email, and measure every channel on revenue, checked against your store's orders.
Clients include Velotric E-Bikes, Cyrusher E-Bikes and doTERRA Essential Oils.
Clients
E-bike and e-commerce clients we have worked with.
- doTERRA Essential OilsEssential oils and wellness, sold online
- Arctic Leopard E-MotoElectric motorcycles, sold online
- Ventus E-MotoElectric motorcycles, sold online
- Velotric E-BikesElectric bikes, sold online
- Urban ElectricaE-commerce and retail
- Wash Me PlzE-commerce and retail
- Amavi AmorDesigner clothing e-commerce brand
- PHAT RidesE-commerce and retail
- Cyrusher E-BikesE-bike manufacturer and retailer
- PedalJets E-BikesE-bike retail and e-commerce
What we do
What we do for e-bike brands and online stores.
Product feed and Shopping ads
A clean product feed for Google Shopping and Performance Max, with the titles and attributes buyers search for, such as motor, battery and range.
Google AdsProduct pages that answer the spec questions
Comparisons, sizing, range, shipping and financing on the page, so buyers do not leave to find them.
E-commerce storesPaid social with ongoing creative tests
Ride videos, reviews and offers tested on Facebook and Instagram, with real orders sent back to the platform.
Paid socialStreaming TV for launches and peak season
Your ride video on the big screen, shown only to the households you choose, measured on site visits and orders.
Streaming TV (OTT and CTV)Email and SMS after the first visit
Welcome, abandoned cart, post-purchase and accessory emails, and texts for customers who opt in.
Email marketingRevenue checked against your store
Platform-reported sales reconciled with your store's orders, so the budget moves to what sold.
Conversion tracking
Reporting
What we measure.
Revenue and return on ad spend
By channel, checked against your store's orders.
Cost to win a new customer
Ad spend divided by first-time buyers, by channel.
Product page conversion rate
Where buyers drop off between the product page and checkout.
Repeat and accessory orders
What email and SMS bring back after the first purchase.
Results in e-commerce.
Home goods retail
8.6x
Return on ad spend
$1.2M in revenue from a $140K Google Shopping program.
Read the case studyQuestions
Questions about marketing for e-bikes and e-commerce.
Do you work with brands that sell through dealers as well as online?
Yes. We plan for both. Online sales are measured on your store's orders, and dealer demand is measured with store locator clicks, calls and the dealer sales you can share.
Which store platforms do you work with?
We work with Shopify and other store platforms, and connect the store to Google Ads, Meta, email and the Command Center. On the discovery call we tell you what we can connect on your platform.
How soon will we see results?
Campaigns start collecting data in the first week, and ongoing creative tests show what works from the first month. The direct-to-consumer fashion brand in our case studies reached a 7.8x return on ad spend in the first 60 days after its accounts were rebuilt. Your targets are set from your own margins.
More industries
- Automotive
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.