Education and online courses
Marketing for schools, courses and education programs.
Enrollment is a funnel with a deadline. We build the program pages, the nurture sequences and the search presence that fill a cohort, and we track from inquiry to enrollment so the budget follows the programs that fill.
Clients include Learning Apartments, an online course and membership business.
What we do
What we do for schools, courses and education programs.
Program pages that answer
A page per program, written around the questions prospective students and parents actually ask.
SEO and contentSearch on the programs you offer
Campaigns per program, with landing pages that match what the searcher asked for.
Google AdsNurture to the deadline
Email and SMS sequences matched to enrollment windows, so inquiries do not go quiet.
Email marketingInquiry-to-enrollment tracking
Every stage measured, so you can see where prospective students stop.
Conversion trackingSocial that shows the classroom
Short-form video and community content from real classes, instructors and outcomes.
Organic socialFunnel design
The path from first click to enrolled, designed around the deadline and the decision makers.
Funnel design
Reporting
What we measure.
Enrollments by program
Per program and per intake, read from your records.
Cost per enrollment
Spend divided by enrollments, by program and channel.
Inquiry-to-enrollment rate
Where the funnel converts and where it leaks.
List growth
New inquiries captured for the next intake.
Questions
Questions about marketing for education and online courses.
How do you handle enrollment deadlines?
Campaigns and nurture sequences are planned against the calendar: awareness before the window opens, urgency inside it, and a captured list ready for the next intake.
Do you work with online courses or only schools?
Both. Online course and membership businesses get the funnel, tracking and launch campaigns; schools and programs get the same, plus program pages and local search.
What do you measure?
Inquiries, applications or checkouts, and enrollments — attributed to program, channel and campaign, so the budget follows the programs that fill.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.