Political campaign
627,364
Visitors to the persuasion hub
One persuasion hub behind every channel, with a 4:31 average session.
Read the case studyPolitical campaigns and ballot measures
Marketing for political campaigns and ballot measures.
Name ID, persuasion, activation and turnout are different goals that need different campaigns. We agree on the measure for each before the plan starts, build for the election date, and report what moved.
Campaigns we have worked with include Trobough for Arizona, Pamela Carter for AZ, Amy Carney and Jeanne Beasley for SUSD Governing Board, and Arizona Fast Elections / Prop 144.
Clients
Campaigns and ballot measures we have worked with.
- Trobough for ArizonaCongressional campaign, Arizona's 1st District
- Pamela Carter For AZArizona House of Representatives, Legislative District 4
- Amy Carney For SUSD Governing BoardScottsdale Unified School District governing board candidate
- Jeanne Beasley for SUSD Governing BoardScottsdale Unified School District governing board candidate
- Arizona Fast Elections / Prop 144Statewide ballot measure campaign
What we do
Campaign services, in one practice.
Persuasion hubs
A website built to answer the questions undecided voters actually ask, page by page.
Persuasion hubsPaid search and social
Search and social campaigns aimed at the persuadable, with compliance handled before launch.
Paid search and socialStreaming TV
CTV and OTT plans you can read before you approve them, confirmed against which services accept political ads each cycle.
Streaming TVDirect mail matched to digital
Mail drops timed with the digital flight, so one audience gets one message everywhere.
Direct mailTargeting and research
Sizing the universe, district research and scorecards, so the plan starts from the math.
Research and reportsFundraising and GOTV
Digital fundraising programs and the turnout operation that chases every ballot.
Fundraising
Reporting
What we measure.
Name ID
Recognition for the candidate or measure, tracked across the cycle.
Persuasion
Movement among undecided voters, measured against the baseline.
Cost per persuasion
What it cost to move each persuadable voter, by channel.
Turnout and ballots
Chase results against the vote-by-mail universe.
Results from campaign work.
Questions
Questions about marketing for political campaigns and ballot measures.
Do campaigns get the same methods as businesses?
The channels overlap, but the goals do not. A campaign is run against an election date, a universe of voters and a win number, and everything is measured against those.
How is compliance handled?
Verification, disclaimers, texting registration and voter-data handling are built in before launch, not patched after. See the political practice for how it runs.
What does campaign work cost?
Campaign work is quoted against the election date and the size of the universe, in writing, after the discovery call.
More industries
- Automotive
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- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.