Events and entertainment
Marketing for events and entertainment.
Events sell twice: tickets and registrations now, and the sponsor renewals that depend on the audience you can prove. We run the campaigns that fill the room and the reporting sponsors can use.
Clients include the Copper Rock Championship and Xperience Entertainment.
Clients
Events and entertainment clients we have worked with.
- Copper Rock ChampionshipProfessional golf tournament
- Xperience EntertainmentCorporate event production and AV
What we do
What we do for events and entertainment.
Event pages and registration
Pages built around the date and the lineup, with registration that takes seconds.
Landing pages and CROTicket and registration campaigns
Search and social aimed at the people who buy, timed to the on-sale and the final push.
Google AdsContent from the event
Video and photography that sell the next one while this one is still happening.
Organic socialReminders that fill the room
Email and SMS sequences from announcement to doors open, including the last-week push.
SMS marketingGeofencing the audience
Ads around venues, hotels and the places your attendees already gather.
Geofencing and geotargetingSponsor-ready reporting
Attendance, reach and engagement assembled into a report sponsors renew on.
Dashboards
Reporting
What we measure.
Tickets and registrations by source
Every sale attributed to the channel that produced it.
Cost per registration
By campaign and by phase of the calendar.
Audience reach and engagement
The numbers sponsors ask about, assembled per event.
List growth
Attendees captured for the next event, by channel.
Questions
Questions about marketing for events and entertainment.
When should marketing for an event start?
Early enough to build the list before tickets go on sale, with the heaviest spend at the on-sale and again in the final stretch. The exact calendar depends on the event and is set in the plan.
Can you report to sponsors?
Yes. Attendance, reach, engagement and audience detail assembled per event, in a format built for sponsor conversations and renewals.
Do you work with one-off events or annual ones?
Both. One-off events get the full campaign push. Annual events also get the between-years work: the list, the content library and the sponsor reporting.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.