Legal and professional services
Marketing for legal and professional services firms.
Professional leads are expensive and intake decides whether they close. We run search for the case types and engagements you want, score every inquiry, and get the good ones to a person in minutes.
Clients include Dyce Communications, a political and public relations consulting firm.
What we do
What we do for legal and professional services firms.
Search and Local Services Ads
Campaigns by practice area and service, with disputes on lead quality handled for you.
Google AdsCall tracking and scoring
Recording and scoring tied back to the keyword, so you know which inquiries are worth staffing.
Call trackingAfter-hours intake
An agent that answers at 9 p.m., qualifies and books, so Friday-night inquiries do not go to whoever picks up.
Custom AIPractice and service pages
A page per practice area and location, written to answer the questions clients bring to the first call.
SEO and contentReviews on the platforms clients check
Review requests after every engagement and replies that respect confidentiality rules.
Reputation managementLanding pages that capture
Pages built for one practice area and one next step, tested against the firm's homepage.
Landing pages and CRO
Reporting
What we measure.
Cost per qualified inquiry
Spend divided by the inquiries that fit your criteria, not all of them.
Calls answered vs. missed
By time of day, so staffing and intake fix what the data shows.
Consultation requests
By practice area, channel and landing page.
Speed to first contact
Minutes from inquiry to first outreach, because speed decides who wins the client.
Questions
Questions about marketing for legal and professional services.
How do you handle advertising rules for lawyers?
We plan within the platform rules and your bar's advertising requirements, and we keep intake and review practices consistent with confidentiality. We are not lawyers, so your firm's counsel has the final word.
What is the first thing you fix?
Usually intake. Firms spend heavily on search and then lose the inquiry to a slow callback. We measure speed to contact and missed calls before we touch the campaigns.
Do you work with practices that have several offices?
Yes. Each office gets its own pages, profiles and reporting, so you can see inquiries and cost per qualified inquiry by location.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Real estate
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.