Real estate
Marketing for real estate brokerages, agents and developers.
Real estate marketing runs on trust, timing and the rules for housing ads. We build the sites, content and campaigns that bring buyers, sellers and tenants to you, within the targeting limits Google and Meta set for housing, and track every inquiry to its source.
Clients include Compass Realty, Grace CRE and Copper Rock Golf Club & Real Estate Development.
Clients
Real estate clients we have worked with.
- Copper Rock Golf Club & Real Estate DevelopmentGolf club and real estate development
- Compass RealtyReal estate services
- Grace CRECommercial real estate brokerage
What we do
What we do for brokerages, agents and developers.
Neighborhood and listing pages
Pages for the neighborhoods and property types you sell, written for the searches buyers and sellers make.
SEOSearch ads for buyers, sellers and tenants
Campaigns for home valuation, listing and leasing searches, set up under Google's rules for housing ads.
Google AdsSocial ads in Meta's housing category
Listing, open house and seller campaigns run in Meta's housing special ad category, with the location and audience limits it requires.
Paid socialPostcards to the neighborhoods you farm
Direct mail to your farm areas, timed with your digital ads and tracked with its own page and phone number.
Direct mailFast follow-up on every inquiry
An instant reply and a follow-up sequence, so a portal or website lead hears from you in minutes, with texts only for people who agreed to them.
CRM setupCommercial property marketing
Property pages, offering memorandum requests and investor email, tracked to tours and deals.
Landing pages
Reporting
What we measure.
Buyer, seller and tenant inquiries
By source and property, with duplicates removed.
Seller leads
Home valuation requests and listing appointments, by source.
Showings and tours
From the first inquiry to the scheduled showing or tour.
Closed transactions
Checked against your CRM, so reports count closings, not clicks.
Questions
Questions about marketing for real estate.
Are there limits on how real estate ads can be targeted?
Yes. In the United States, Google and Meta treat ads for homes for sale or rent as housing ads. Neither allows targeting by age, gender or ZIP code, and Meta requires a location radius of at least 15 miles. We plan campaigns inside those rules, using location, search intent and your own content to reach the right people.
Do you work with commercial real estate?
Yes. Grace CRE, a commercial brokerage, is a client. Commercial work centers on property pages, offering memorandum requests, investor and tenant outreach, and reporting on tours and deals.
Can you market a new development or community?
Yes. We build the site and interest list, plan the launch across search, social, streaming TV and mail, and report inquiries and sales by phase.
More industries
- Automotive
- E-bikes and e-commerce
- Golf and recreation
- Luxury kitchen and home design
- Dental and healthcare
- B2B software and technology
- Retail and consumer goods
- Restaurants and franchises
- Financial services and bookkeeping
- Legal and professional services
- Home and local services
- Travel and hospitality
- Events and entertainment
- Education and online courses
- Non-profits and public agencies
- Political campaigns and ballot measures
- PACs and independent expenditure committees
- Messaging coalitions and issue advocacy
- All industries
Platforms and tools
Platforms we run every day.
Advertising, analytics, commerce, CRM, web, streaming and AI tools across all of Position One's work.
Google Ads
Meta Business
YouTube
Microsoft Advertising
Amazon Ads
X Ads
Reddit Ads
Snapchat Ads
Facebook
Instagram
Google Display & Video 360
Google Marketing Platform
Google Search Console
Google Maps
Google Business Profile
Apple Maps
Semrush
Ahrefs
Google Analytics 4
Google Tag Manager
Looker Studio
Hotjar
Shopify
HubSpot
Salesforce
Webflow
WordPress
Netflix
Hulu
YouTube TV
Prime Video
HBO
Max
Paramount+
Peacock
Apple TV+
Disney+
Roku
Tubi
Fubo
Samsung TV Plus
Plex
OpenAI
Claude
Anthropic
Grok
xAI
Adobe
Adobe Photoshop
Microsoft PowerPoint
Canva- Microsoft
Apple
Platform inclusion does not imply partnership or certification.
Talk with Position One
Schedule a discovery call.
Thirty minutes, on video or in person. Tell us about your business or campaign, what you need and when you need it. You leave with a clear next step, a scoped proposal, or a straight answer that we are not the right fit.
- Your goal, and where you are starting from.
- Which of our services fit, and which do not.
- The next step, and what we need from you to scope it.